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 ikea launch furniture line


Play 'Madden NFL' while sitting on your Matchspel: Ikea launches furniture line for gamers

USATODAY - Tech Top Stories

Furniture chain Ikea announced a line of products for video game lovers, including gaming chairs, desks, and even a ring light with phone holder if you've leveled up to streaming your play. The line is part of a partnership with the Republic of Gamers (ROG), a sub brand of electronics maker Asus. The set focused on PC players includes gaming chairs and desks, as well as a wheeled drawer unit for storing items like controllers, a ring light/phone holder setup and a mug with a holder and straw for your marathon gaming hydration needs. Ewa Rychert, the global business leader of workspace for Ikea of Sweden, said the furniture line was designed to appeal to a wider audience while remaining affordable. "The needs of billions of gamers around the globe are very diverse, whereas the existing offer is rather technical and often perceived as masculine design-wise, despite around 46% of gamers being female," Rychert said in a statement.